20 Different Types of Writing Services You Can Offer
Do you know what type of writer you want to be?
When I first started, all I knew was blog writing and articles. But, I soon learned there is a huge variety of different types of writing services I could offer.
I’ve offered a few on this list and it’s helped me grow as a writer. Let’s look at 20 different services you can offer as a freelance writer.
1. Blog Posts
Blogging is by far the most popular type of content online. It’s also the easiest to find work for. That’s why we will go into detail on this topic in Module 6: Getting Your First $1k.
Blog posts are typically between 800-1500 words and can include certain keywords for ranking in Google, magnetic headlines to draw people in and a call-to-action at the end of a post.
Generally, blog posts are conversational and are written for the audience. You could write blog posts for small businesses or for individuals. The topics vary from providing educational content to something more entertaining.
Many businesses need blog content on a consistent basis. So, blog writing is a great recurring gig.
More than half of my clients require weekly blog content. It’s consistent, reliable and fun to do.
*Make sure to watch the video on How to Write a Post for Your Client in Module 6.*
Articles are more in-depth than blog posts and are usually journalistic in nature.
For example, it may require interviews or for you to go search out a story. I was asked to do a story about buying a car from a female’s perspective. This gig required me to actually go to a dealership and test drive a car.
Articles pay well – upwards towards a $1 a word – but they’re not usually recurring. Some magazines publish monthly or quarterly, rather than weekly.
You might come across job ads for eBook writing. A blogger or person may want a book written about their life, business or product.
They have a hard time writing it, so they hire it out to a freelance writer. The process of writing an eBook can be different for each gig.
One gig may already have notes; you just have to combine them into a compelling story. Another person may want you to interview them and then use your notes to create an eBook. Still others just need a short eBook for a “freebie” they can give to their email subscribers.
I wrote part of an eBook for a digital marketer. He supplied the points and I just expanded them. I never did eBook writing before because I assumed they were 60,000 word books and very time consuming.
It was a great learning experience and I am now open to taking on more eBook clients.
Copywriting is something I’m learning about and I’m finding I actually really love! Copywriting uses the psychology of marketing to help businesses with promoting their brand and products.
You may write landing pages, web copy, sales pages, call-to-actions, marketing campaigns or any type of content used to convert a user into a customer.
Recently, I landed my first official copywriting gig – web copy – and I’m finding it a new experience to grow from. The only downside to copywriting is that it’s not recurring and often is a one-time gig. But, you might be surprised if the client is happy. They will contact you for other landing pages and marketing campaigns.
5. Press Releases
A press release is a written statement to the media. It’s used by business to announce accomplishments, scheduled events, a launch, new products or even sales accomplishments.
I was asked to write a press release for a new meal delivery service. They wanted to get the word out that their product is finally available in their city.
Press releases are typically short – 400 to 800 words – but can be a couple of pages long. There’s usually a system to writing a press release, so once you do one, you can use the same template on other press releases.
Publicity firms and press release distribution companies charge hundreds of dollars just to write these types of press releases. Many of these companies charge $325 per release. That said, offering $200 or $150 to write a short press release would be a bargain for companies that want to publish them.
Ghostwriting means you are writing in the voice of the person, brand or company.
You don’t receive any credit for your writing, so you can’t display your piece on your portfolio or market it on social media as your own. Why would you ghostwrite if you want to get your name out there and land clients?
Because it’s a highly lucrative field. You can charge up to 3x more for a ghostwritten piece than for a piece with your author byline. I have several ghostwriting clients and I’m interested in obtaining even more. I find these clients are easy to please and pay well.
Editing is an easy addition to your freelance writing services since you already have to edit your own pieces before you submit them. There are generally three types of editing you can perform for clients:
- Proofreading – this means doing a quick once-over and checking for any comma misuses, spelling errors, or incongruences such as sometimes not capitalizing PDF in the piece. It doesn’t require much re-writing.
- Basic editing – this is a little bit more involved than proofreading. On top of checking for spelling mistakes and punctuation mistakes you are also checking facts and basic syntax.
- Developmental editing – this is the most intrusive of all editing and the most expensive for businesses to hire out. With this type of editing, you’re changing entire sentences and paragraphs. You’re adding new concepts and ideas.
8. Journalistic Writing
Journalistic writing is similar to article writing. Your medium is things like trade publications, magazines, educational publications, and newspapers. There’s typically a certain style guide you have to follow like the Associated Press or Canadian Press.
One of my writing gigs is the online version of a city’s newspaper. As such, I have to adhere to the Canadian Press way of writing.
9. Technical Writing
If you have a strong technology background, then technical writing would fit right into your niche. There’s a great demand for WordPress writing, coding tutorials, web development tutorials and much more.
Technical writers often also write manuals for companies, policies and procedure documents, technical guides and handbooks, evaluation reports, and research reports.
Typically, a business hires a freelance writer to make their dry and boring guide more user-friendly. So, it’s our job to bring a little conversational element to a business’ guide.
Technical writing can be a profitable writing service because there’s a high demand for this writing, but not a lot of freelancers supplying it.
10. SEO Writing
SEO stands for Search Engine Optimization. Its purpose is to assist websites in ranking high in the Google search results. This is a big industry and many companies hire SEO businesses to help them with this.
There are usually two types of clients seeking SEO content:
Ones that require short writing pieces with relevant keywords placed throughout the post. Clients often batch these assignments and offer a low rate. For example, they may want 30 short posts for $10.
The other client may give you the keywords they want you to use and it's your job to know where to place those keywords in your content to optimize that post for ranking in Google.
These clients are typically good paying and value writing.
If you’re new and not sure if you’re ready to make the leap into having a legit freelance writing business, you may want to consider doing some fast and small jobs like SEO writing.
It will certainly give you the skills you need to write posts and it will introduce you to invoices and online payment systems.
For more help on SEO writing, make sure to check out my Facebook video in the private Facebook group.
11. B2B Writing
B2B stands for, “business-to-business” writing. When you write for a B2B client you are writing content to sell to other businesses. They typically have a larger budget for content writers and they don’t hesitate to pay four figures for small writing projects.
You might be writing about:
- The latest trends
- Systems and processes
- Tools of the trade
- Tips to help others in their business succeed
- Best recruiting methods
- Company culture
- Retaining workers
Typically, as a B2B writer, you write content that will not only be read by other bloggers, but also marketers and small business owners.
I categorize B2B writing in two camps: the first is small brick and mortar businesses attempting to have an online presence or small online businesses. This can be your local auto insurance company or it could be a background security check firm. These small businesses usually hire ghostwriters to write for their blog or write their marketing content.
The other camp is online businesses that cater to a large online audience and customer base. For example, I was a B2B writer for OptinMonster. My content spoke directly to small online business owners such as entrepreneurs and professional bloggers.
Business to business writing is highly profitable and it is what has helped me make a living from writing.
12. Case Studies
Many businesses use case studies as a marketing tactic to acquire more business. Case studies are used to tell success stories. They demonstrate how a client found great results by using a particular product or service. Typically you would write a case study about an individual or a company.
You may be asked to write a case study or use case studies in your content. For example, for one of my clients, they like to feature a lot of case studies in their blog posts. I either research the company or I interview one of the managers of the company. I then present the analysis of how a company achieved results in a certain part of their business.
13. Email Marketing Campaigns
Did you know that writing emails for companies is a big business? Writing email marketing campaigns is no joke. Businesses know that the money is in the list, so having a highly conversion email is important for their business strategy.
Email is where businesses cultivate warm leads and turn them into potential buyers. As a freelance writer for email marketing campaigns you may be responsible for writing sales funnels, opt-in funnels and emails alerting subscribers of the latest deals and products.
14. Grant Writing
A grant writer creates research proposals that request funding from various government agencies. Grant writing is usually hired out by non profits, universities, and the social service and healthcare field.
A proposal involves writing the application, describing the reasons for funding and giving an overview of the applicant and its intentions.
Strictly doing re-writes isn’t profitable, but if you also provide editing services, you may also offer re-writes. Many companies and entrepreneurs buy blog posts from content mills and then hire a freelance writer to re-write the post.
When I first started freelance writing, my second client had me re-write a few articles for his blog. I needed to add links, screenshots and re-write some of the sentence structure or add a new paragraph.
This was easy work for me – it didn’t require a lot of research and most of the writing was re-phrasing what was already there – and I charged $50 for less than an hour’s worth of work.
16. Website Content Writer
A website content writer writes content that you see on websites.
The demand for it is higher than ever. Businesses of all stages and sizes – whether it’s a new startup that’s just tapping into the online world and creating a website, or an established company that’s expanding and needs more pages on their site – are looking for web content writers.
As a web content writer, you would be working on a variety of pages, including (but not limited to) homepages, about pages, FAQs, product description pages, “Why Us?” pages, and more.
Pricing varies depending on the length and depth of the site, but $50 to $75 per page is a VERY reasonable starting price.
17. Curriculum Writer
A curriculum writer writes instructional content like educational lessons, a textbook chapter, or creating an online course.
One of my recent clients asked me to write an email marketing course. I would write the copy that would be used for a video course.
Jobs like these are great since they are lucrative (you can charge more for curriculum writing) and they fill up your content schedule. So, ideally, if you land a gig like that, usually the client has more courses, which means you only need one or two clients to make a living from freelance writing.
18. News Reporter
Have you ever considered writing for your local newspaper? I have. I researched my local newspaper to see if they hire freelance writers and you know what? They do.
In this instance, they hire out stories and it’s your job to go interview the person or experience the story (like go to a soccer game) so you can write about it. While this was an awesome opportunity, at the time, it was something I couldn’t do (my schedule wouldn’t allow it).
But, it was a great experience nonetheless.
These freelance gigs can pay well and it’s a great way to build your professional portfolio.
19. White Papers
Many businesses use white papers as a marketing tactic, much like case studies. These papers are informative and designed to show off the product or service of the company.
One of my clients had me write a white paper for recruiters on the common mistakes they make when hiring new people. Papers like these are written in a more academic setting, without the fluff online writing may have.
White papers are also lucrative – that the average price for a white paper is $5000 to $7000 – but they can be time-consuming and a bit boring to write and it’s not for everyone. White papers are also a one-off job and aren't recurring unless you are already a writer for this client.
If you want to know more about writing white papers, check out posts from The White Paper Guy.
Just to let you know, Andrea Emerson did a fabulous Facebook Live Teaching Lesson in the Facebook group for this course. Make sure to check the Advanced Freelance Writing Training Module for those training and more.
20. Social Media Writer
Some businesses rely heavily on their social media presence. They need to update their accounts every day, but this can be time-consuming for an entrepreneur or small business owner.
While most companies wouldn’t just hire a freelance writer to do all their social media, you may be hired to do a couple of things such as: editing blog posts, writing blog posts and handling their social media account.
Lauren Tharp of Little Zotz Writing is the editorial assistant at Copyblogger and she is in charge of their Twitter account.
|Take Action: Choose 3-5 different types of writing you’d like to do or want to learn more about. Don’t worry, you don’t have to stick to these types – it’s your business, so you can add or change types of writing as often as you’d like!|
There You Have It
You can see there are many different types of writing to choose from. So, don’t limit yourself when deciding what type of writing you want to do.
When I first started, I included blog writing, article writing and site content as my three main types of writing.
Later, I also included editing and ghostwriting. If you’re open to learning new types of writing, then this can open the door to new opportunities and collaborations.